All media exist to invest our lives with artificial perceptions and arbitrary values.
Meaning
Media influences how we see reality and assign importance.
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About the author
(1911–1980) was a Canadian philosopher and media theorist known for his phrase "the medium is the message." His work explores how media shapes human perception and society. McLuhan predicted the rise of global interconnectedness through technology. His ideas remain relevant in the digital age. Marshall McLuhan’s legacy continues to influence media studies and communication theory.
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