Customers define value, not the creators of the product.
Meaning
It highlights that businesses must focus on solving real customer problems rather than their own assumptions.
Best Business Quotes with Meaning
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About the author
(born 1978) is an American entrepreneur and author best known for developing the Lean Startup methodology. His book "The Lean Startup" introduced a framework for building businesses through rapid experimentation, validated learning, and customer feedback. Ries’s approach has transformed how startups and large organizations innovate and manage risk. He emphasizes efficiency, adaptability, and continuous improvement. His ideas have been adopted globally across industries. Eric Ries continues to influence entrepreneurship, product development, and business strategy, helping organizations create value in uncertain environments.
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