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Innovation often looks like failure in the beginning, because it challenges what people are already comfortable with.

Meaning

Innovation requires risk.

Steve Jobs 20 views

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Innovation often looks like failure in the beginning, because it challenges what people are already comfortable with.

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About the author

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Steve Jobs

(1955–2011) was an American entrepreneur and co-founder of Apple Inc. He played a key role in revolutionizing personal computing, smartphones, and digital media. Jobs was known for his vision, creativity, and attention to design. His leadership led to products like the iPhone and Mac. Steve Jobs’s legacy continues to influence technology, design, and innovation.

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Why This Quote Matters

Here Steve Jobs names something many feel yet rarely articulate: the pull of Change.

In fewer words than expected, it says Innovation requires risk. Remember the point is direction, not drama—steady motion beats intensity spikes.

How to Apply This Quote in Life

If you lead others, model Change in meetings by listening before pitching. Anchor the idea to a place—a walk, a desk, a playlist—so memory catches.

Over time, that practice steadies decisions without needing constant inspiration.

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