Intelligent investment is more a matter of mental approach than it is of technique.
Meaning
From The Intelligent Investor, Graham's point is that temperament matters more than clever formulas. Investors fail less from lack of knowledge than from panic and greed. Before buying anything, write down why you own it and what would make you sell, so emotion has less room to steer.
Source: The Intelligent Investor (1949)
About the author
Benjamin Graham (1894-1976) was a British-born American economist and investor, widely known as the father of value investing. He wrote The Intelligent Investor and Security Analysis, and taught Warren Buffett.
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