It takes years to drive an idea through a quarter-inch of human skull.
Meaning
Kettering joked that new ideas meet stubborn resistance from established thinking, so innovators need patience. If your proposal is brushed aside, repeat it with new evidence and a simple demonstration, and expect to persuade over months rather than minutes.
Source: Boss Ket by Rosamond McPherson Young (1961)
Best Innovation Quotes with Meaning
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About the author
Charles Kettering (1876-1958) was an American inventor and engineer who held more than 180 patents, including the electric starter for automobiles, and led research at General Motors.
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