It's the equivalent of a bicycle for our minds.
Meaning
Jobs used this image in 1991 to explain why computers matter: a bicycle makes a person far more efficient at travel, and a computer does the same for thinking. When choosing apps or devices, keep only the ones that extend what you can do, and drop the ones that merely distract.
Source: Memory and Imagination (1991)
About the author
(1955–2011) was an American entrepreneur and co-founder of Apple Inc. He played a key role in revolutionizing personal computing, smartphones, and digital media. Jobs was known for his vision, creativity, and attention to design. His leadership led to products like the iPhone and Mac. Steve Jobs’s legacy continues to influence technology, design, and innovation.
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