The medium is the message.
Meaning
The form of communication shapes how the message is perceived more than the content itself.
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About the author
(1911–1980) was a Canadian philosopher and media theorist known for his phrase "the medium is the message." His work explores how media shapes human perception and society. McLuhan predicted the rise of global interconnectedness through technology. His ideas remain relevant in the digital age. Marshall McLuhan’s legacy continues to influence media studies and communication theory.
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