The system is that there is no system.
Meaning
Asked by BusinessWeek how Apple keeps inventing, Jobs described a culture built on constant conversation rather than rigid process. For your own team, it suggests leaving room for informal talks and quick debate, instead of burying creative work under approval steps.
Source: BusinessWeek, "The Seed of Apple's Innovation" (12 October 2004)
About the author
(1955–2011) was an American entrepreneur and co-founder of Apple Inc. He played a key role in revolutionizing personal computing, smartphones, and digital media. Jobs was known for his vision, creativity, and attention to design. His leadership led to products like the iPhone and Mac. Steve Jobs’s legacy continues to influence technology, design, and innovation.
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