You can't just ask customers what they want and then try to give that to them.
Meaning
In this 1989 interview Jobs argued that people often cannot picture a new product until they see it. Listen to customers for their problems rather than their solutions, then design something better. Try interviewing five users about frustrations, not feature wishes.
Source: Inc. Magazine interview (1 April 1989)
About the author
(1955–2011) was an American entrepreneur and co-founder of Apple Inc. He played a key role in revolutionizing personal computing, smartphones, and digital media. Jobs was known for his vision, creativity, and attention to design. His leadership led to products like the iPhone and Mac. Steve Jobs’s legacy continues to influence technology, design, and innovation.
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