Humans are tool builders. We build tools that can dramatically amplify our innate human abilities.
Meaning
In a 1995 PBS interview for Triumph of the Nerds, Jobs described technology as a long human habit of making tools that multiply what we can already do. Before adopting a new gadget or AI helper, ask which of your own abilities it would amplify, then use it for that purpose.
Source: Triumph of the Nerds, PBS interview (1995)
About the author
(1955–2011) was an American entrepreneur and co-founder of Apple Inc. He played a key role in revolutionizing personal computing, smartphones, and digital media. Jobs was known for his vision, creativity, and attention to design. His leadership led to products like the iPhone and Mac. Steve Jobs’s legacy continues to influence technology, design, and innovation.
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